Toyota Returns for Three Days of Interactive Fun

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Festival fatigue is very much a thing. Dancing in elbow-to-elbow crowds, engaging in impromptu crowd surfing and photobombing your neighbors is tiring work, and after so much of it, you need a break. Enter Toyota’s Music Den and Cosmic Paradise, two activations available from 2 to 9 p.m. every day of Life is Beautiful Music & Art Festival for a change of pace.

The Music Den, which will be nestled between Seventh Street and Ogden Avenue, is a returning favorite of the festival. In 2015, it hosted sets by Clean Bandit and New Politics as well as a Q&A with Duran Duran. This year, expect acoustic sets from Broods, DJ sets from Classixx and additional performances from Middle Kids, Local Natives, Kamaiyah and more.  In addition, quirky giveaway prizes such as laser-engraved personalized doughnuts, street art glitter and beard designs will be up for grabs. And four of Toyota’s current most popular cars, including the sporty C-HR, will be on display.

After fawning over intimate performances, head to the Huntridge Stage for Toyota’s Cosmic Paradise, where a virtual reality experience awaits. Race around in a 2018 Camry à la Forza, unleashing your worst driving behavior in the safety of a simulation. Toyota will also have an oversized interactive installation that calls back to the retro color peg game Lite Brite. There’s also temporary watercolor tattoos and silkscreen totes available to carry around all that Life is Beautiful merch.

Before returning to the stages, stop by Toyota’s final activation, the Instagram mosaic mural, otherwise known as the wall we actually want. The mural promotes the auto company’s #ToyotaGiving campaign, which, in partnership with VH1 Save the Music Foundation, helps restore music education programs in U.S. public schools. A $40,000 donation will be granted to three Las Vegas schools thanks to this partnership, and Imagine Dragons will perform at Ed W. Clark High School on September 21 to celebrate it.

Festivalgoers can write on a dry erase board with the answer to the campaign’s prompt, “What does music mean to you?,” and take an Instagram photo to be collected for the mural. In the past, it has featured photos from various artists, including Tegan and Sara, Warpaint and Capital Cities, making it a great spot to scope out someone from this year’s lineup, too!

If you can’t make it to the festival, don’t worry. Yahoo! will banish your FOMO by live streaming select acts starting Friday, September 22. Check out for more info.