For Life is Beautiful production coordinator Adam Christopher Smith, it’s all about the music. He can’t help but geek out about every part of a song and how it was recorded. “I really feel strongly about these pieces, these pieces of art that people create,” he says. It’s so important to him because he’s also a local musician who’s been engrossed in the Las Vegas scene and recognizes what it takes to make it to the main stage—to have a shot at sharing your art.
By day, Smith handles a variety of tasks, including measuring dirt lots for vendors and project-managing the festival guide. In his spare time, he’s recording a new album with his band, O Wildly, in a studio on the festival grounds. Last year, they got to play in the Battle of the Bands showcase, which grants the winner a spot on the Life is Beautiful lineup, and this year he got to help plan the event. “It’s this really cool full-circle moment for me,” he says.