Any chef or bartender will tell you that, among other essentials, a sharp knife is critical to a successful service. Breakthru Beverage has overseen the Life Is Beautiful beverage program since the beginning of the three-day event that turns Downtown Las Vegas into a celebration of music, food, drink and culture. Now, as year five draws near, the team has honed and polished that beverage plan like the finest steel.
On board as premium sponsors this year are Dos Equis, Jack Daniel’s Tennessee Whiskey (returning for its fifth year) and Tito’s Vodka. Back in a big way for its fifth year is Fernet-Branca Italian amaro, and additional featured brands include St. George Vodka, Fortaleza Tequila, Rhum Clément, Smoke Wagon Bourbon, Appleton Estate Rum and Kimo Sabe Mezcal.
It is from these brands and others that Breakthru Beverage development specialists Andrew Pollard and Rodger Gillespie have created a streamlined portfolio of 20 cocktails.
Here’s one of the drinks that will refresh palate and spirit at Life is Beautiful on this beautiful weekend.
Tito’s Iced Tea
Despite the similar name, this is more Arnold Palmer than Long Island Iced Tea. “Festival champions need to accommodate everybody,” Pollard says. And this one it hits on all levels: It’s easy drinking, light and refreshing, balanced and way better than the one you might make at home. “That said, there are still 2.5 ounces of alcohol in there. …”
In the Glass: Tito’s Handmade Vodka, Giffard Pink Grapefruit Liqueur, fresh lemon and honey mango tea
Find It: Festival Champion, available at all VIP bars and the Tito’s activation